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EQ
Business Strategy
EQ Business Strategy
A unique concept in Belgium that goes beyond where traditional strategy ends.
Traditional strategy is often approached from a purely numerical perspective, without taking into account the underlying mindset that drives a business.
As a specialized partner, we guide you through all business processes — both from a business and a mental perspective.
We assess your company’s strengths and weaknesses today, the market you operate in, and the opportunities ahead.
Interested in 1-on-1 Business Coaching?
Individual Mental & Business Coaching
The first step starts with our Mental Coach. David analyzes the personalities of both the leaders and employees within your company.The way each person thinks within your organization has a hidden yet significant impact on your business. Experience shows that this is often where the biggest challenges within a company arise.
Phase 1 — Analysis & Advice
Each expert business consultant analyzes your business within their field of expertise, based on your needs. We then consolidate our findings into a clear and structured report, highlighting the key domains you should focus on.
Phase 2 — Implementation
The entire team aligns on the conclusions and combines mental, people, and business insights into one clear, actionable business strategy.We can support you further as an external trusted partner or help implement these recommendations within your organization.
David Avonture
Mental & Business Coach
- — Coaches CEOs, entrepreneurs, teams, elite athletes, and clubs
- — Studies at Vlerick Business School
- — Interim Management Business Development
- — Former professional football player
THE TEAM
Our Experts
You define the areas your business needs. Each of our experts brings their own expertise.
Ready to take the first step?
Philippe Hugo
Senior Business Consultant
- — Master’s degree in Biology at Ghent University
- — Fellow Associate in Gemmology at GAGTL London
- — Leadership roles in international groups: Muraspec UK, Calcutta NV, and Ardia NV (production in China)
Dominique Bernaert
Software Development
- — 25+ years of experience guiding SMEs to multinationals
- — Marketing studies at HOGENT
- — Develops fully custom software tailored to company culture
Lode Roovers
Financial Management
- — Master’s degree in Economics at KU Leuven & Umeå (Sweden)
- — 5 years of financial services experience for SMEs and mid-sized companies
- — 5 years of experience in major banks
We assess whether your current offering aligns with what you want to sell, as your entire organization and the way your business operates are built around your offering.
To know where you’re going, you need to know where you stand. This analysis gives you a clear picture of your market and your position within it — in other words, what you do compared to your direct and indirect competitors.We analyze:
— Your direct and indirect competitors
— The market and the phase your market is in
— Trends and developments within your market
— Pricing strategies used in your market
It is essential to clearly understand what your company stands for and how you want to present yourself to the outside world. Align your marketing budget precisely with your ideal target audience and remain consistent in your story and values.
We help you define your goals clearly — both at a business and personal level — and keep them top of mind throughout the year. Together, we integrate them into a yearly, quarterly, monthly, weekly, and daily planning, as well as into the agenda of all meetings.
Not only direct and indirect competitors impact your business.
Just because things are going well now doesn’t mean they will continue to do so in the future. External factors such as political, legal, ecological, etc. are mapped out by our team.
We develop your marketing and communication strategy, focusing on defining the right channels and budgets to effectively reach your target audience.
Sales is a combination of the right mindset, product/service, tools, wording, sales channels, targeted marketing, and scalability. Sales should feel enjoyable and energizing, rather than driven by pressure or fear.
We increase profitability and create clarity and simplicity by implementing structure across all business processes.We analyze the different steps — from the moment a customer enters your funnel to the final sale — taking into account risk, cash flow, insurance, and profitability.
Our legal team analyzes and implements a safe and practical legal framework for your current and future operations.
A strong HR policy has a significant impact on productivity and workplace atmosphere, and therefore on your company’s results. We streamline all payroll and recruitment processes and identify the most suitable options for the development and training of your staff.
Our team analyzes the financial health of your business to advise you on revenue streams, margin analysis of your offering, cost reductions, break-even, cash flow, etc. We conduct in-depth horizontal, vertical, and ratio analyses of your balance sheet and income statement.
Our IT experts analyze your current software and suggest optimizations where needed. We guide you in implementing new software solutions or developing a custom-built solution.
Inspired to improve yourself?
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